B2B data and research case studies.

Challenge

A B2B SaaS company was struggling with low-quality leads and an inefficient prospecting process. Its sales team needed a more focused database of decision-makers within its target market.

The challenge was not simply finding more contacts. The company needed the right companies and the right people.

Achivix approach

Achivix researched the client’s target market and built a custom database around the agreed ICP.

Researchers identified relevant companies, located decision-makers, researched contact information, and reviewed records before delivery.

AI-assisted research helped accelerate the discovery process, while human researchers reviewed the final data for relevance and accuracy.

What they needed

• Target companies within their ICP
• Relevant decision-makers
• Accurate job titles and seniority
• Verified business contact information
• A structured database ready for outreach

Deliverable

A customized decision-maker database designed around the client’s target industry and sales requirements.

Challenge

The client’s CRM contained outdated and incomplete information.

Missing fields, old contact details, and incomplete company information were making it difficult for the sales team to identify and reach the right prospects.

Achivix approach

Achivix reviewed the existing CRM records and identified incomplete, duplicate, and outdated information.

The team then cleaned and standardized records, enriched missing information, and validated relevant contact and company fields.

Records that could no longer be confidently used were flagged for review or replacement.

What they needed

• Data cleansing
• Duplicate identification
• Contact verification
• Missing-field enrichment
• Updated company information
• A more reliable CRM database

Deliverable

A cleaned, validated, and enriched CRM database.

Challenge

An IT solutions provider wanted to expand into new markets but did not have a reliable database of relevant businesses and decision-makers in those locations.

The company needed market-specific research rather than a generic global contact list.

Achivix approach

Achivix researched companies within the client’s target locations and identified relevant decision-makers based on role, seniority, industry, and company characteristics.

The final database was organized by market and enriched with relevant company and contact information.

What they needed

• Target companies in selected markets
• Industry-specific prospecting
• Relevant decision-makers
• Verified business contacts
• Geographic segmentation

Deliverable

A geo-targeted B2B contact database for the client’s expansion markets.

Challenge

An executive search company needed to identify senior professionals and decision-makers within a specific industry.

The requirement involved more than finding people with matching job titles. Candidates needed to meet specific professional, industry, experience, and seniority criteria.

Achivix approach

Achivix mapped relevant companies and researched senior professionals within those organizations.

Researchers reviewed professional backgrounds, current roles, experience, company history, and other relevant information before including candidates in the final research output.

What they needed

• Target-company research
• Executive identification
• Candidate mapping
• Career and company research
• Relevant professional profiles
• Contact research

Deliverable

A targeted executive research database with senior-leader profiles and relevant research insights.

Challenge

An AI company wanted to expand its enterprise sales pipeline.

The company could identify target industries, but finding the right people within each organization was taking significant research time.

Achivix approach

Achivix started by defining the target-account and decision-maker criteria.

Researchers then mapped relevant companies and searched for people based on their current responsibilities, seniority, department, company structure, and professional background.

AI-assisted tools were used to support the research process, but researchers reviewed the final results to ensure that the contacts actually matched the requested roles.

Roles they needed to reach

• CTO
• CIO
• Chief Data Officer
• VP IT
• Head of IT
• Head of Data
• Digital Transformation leaders
• AI and Technology leaders

Deliverable

An ICP-aligned database of target accounts and relevant technology decision-makers.

Challenge

A growing startup had a strong product but lacked a consistent prospecting database.

Its team was spending too much time researching companies, identifying decision-makers, and checking contact information.

Achivix approach

Achivix helped translate the startup’s sales requirements into a practical ICP.

Researchers then built a target-account universe and identified relevant contacts within those companies.

The research was organized so that the startup could segment prospects by industry, company size, location, department, and seniority.

What they needed

• ICP definition
• Target-account research
• Company profiling
• Decision-maker identification
• Contact enrichment
• Structured prospect data

Deliverable

A structured, sales-ready target-account and decision-maker database.

Challenge

A company had accumulated contact information from multiple sources over several years.

The sales team could not confidently rely on the database for segmentation or outreach.

Achivix approach

Achivix created a standardized data structure and reviewed the database field by field.

The process covered data assessment, duplicate identification, field standardization, company matching, contact enrichment, data validation, and a quality-control review.

What the database contained

• Duplicate contacts
• Different company-name formats
• Missing job titles
• Incomplete contact information
• Outdated records
• Inconsistent locations
• Unstructured fields

Deliverable

A standardized and organized database prepared for CRM use and future enrichment.

Challenge

The client had business information stored across spreadsheets, CRM exports, websites, research files, and other sources.

There was no consistent structure for managing the information, which made it difficult to search, segment, update, or reuse the data.

Achivix approach

Achivix consolidated the information into a standardized structure based on how the client intended to use the database.

Records were reviewed for duplicates, inconsistencies, and missing information.

Fields we worked across

• Company and contact information
• Industry and company size
• Location
• Job title, seniority and department
• Website and professional profile information
• Other client-specific fields

Deliverable

A structured business database designed for ongoing research, segmentation, enrichment, and CRM use.

Challenge

A B2B event organization wanted to make better use of its event data.

Attendee, exhibitor, sponsor, and speaker information was available, but the data needed to be structured and enriched before it could support targeted outreach.

Achivix approach

Achivix researched event participants and enriched the available information.

Contacts were categorized according to relevant characteristics such as company, role, seniority, industry, and event participation.

The final data could then be used for pre-event and post-event outreach.

What they needed

• Attendee research
• Exhibitor research
• Speaker profiles
• Company information
• Decision-maker identification
• Contact enrichment
• Segmentation

Deliverable

A structured and enriched event audience database.

Challenge

A growing company needed ongoing research support but did not want to build a large internal research team.

Its requirements changed regularly. Some weeks required prospect research. Other projects involved CRM cleanup, company research, contact enrichment, or executive research.

Achivix approach

Achivix provided flexible research support that could be adjusted according to project requirements.

Each project was handled according to the client’s specifications and required output format.

Work the team supported

• Prospect list building
• Account research
• Contact enrichment
• CRM cleanup
• Company research
• Executive research
• Market mapping
• Data management
• Custom research requirements

Deliverable

Flexible outsourced research capacity without the need to manage the entire research process internally.